Paste Studios / Model Co. Social Media Content

Model Co. Social Media Content

We partnered with Sydney social media experts Hello Social to deliver a bunch of content and imagery for Australian beauty brand Model Co. The client was after a variety of photos to use across their web and all their social channels. We styled the products in this self-tanning range with a focus on at home application and wanted to highlight the natural ingredients. Props aimed to create a tropical, beach holiday vibe that matches perfectly in line with the idea of tanning up for summer! The final output of social media imagery contained a series of Facebook and Instagram photos as well as some rich media in the form of short video snippets and gifs.

All photographs were shot in-house at our own studio and we¬†used a combination of flat lay shots as well as lifestyle imagery. Stying was kept minimal with just a few plants here and there to add a bit of natural life to each shot. We wanted to let Model Co.’s strong black and pink branding really pop in each photograph and be the star of the show.

Check out Model Co. on Instagram to view some more of the social media content we produced.

Illustration by Paste Studios

January 16, 2018


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content, Hello Social, Model Co, Photography, social media