Fairgrounds Festival 2016 – Social Media Videos

Paste Studios / Fairgrounds Festival 2016 – Social Media Videos

Fairgrounds Festival 2016 – Social Media Videos

In 2015 we shot some event coverage of Fairgrounds Festival and were invited back in 2016 to do it all over again. This was a two-part project that included a teaser video and a full wrap video of the event. Paste Studios worked closely with Handsome Tours to capture the essence of this boutique festival, held at the picturesque Berry Showgrounds. Pitched to the public as “a carnival of music and discovery”, it was our job to get this message across.

The teaser video was used to build hype around the event and give all of the patrons an idea of what the festival would be like. We made our way down to South Coast NSW with a legendary team of talent and beautiful vintage Holden HD to really showcase the laidback, summery vibes that go hand in hand with Fairgrounds Festival.

The full event video was shot over two days and we covered all aspects of the festival, from the camping setup to the talented musicians to the delicious food. Amongst many, we featured musicians such as Rodriguez, Ali Barter, King Gizzard & The Lizard Wizard, Big Scary, Sarah Blasko and Jagwar Ma. The footage was used by the Fairgrounds Festival marketing team for Facebook and Instagram.

Additionally, we concieved a social media campaign for the festival and worked closely with the marketing team at Fairgrounds to create something beautiful that would excite future patrons of the festival and promote ticket sales. The concept was to create a dreamy and accurate visual representation of the breathtaking Shoalhaven area and visually link it to the festival itself. Fairgrounds is about great music, with incredible food and drinks. It combines berry’s farmland and fair grounds aesthetic with Shoalhaven’s sandy coastline.

This was a really exciting project for us because we’re a team that loves live music and we really had the chance to get into the thick of it at Fairgrounds. And when you receive feedback like this from your client, “You are a champion. The champion’s champion. This is AMAZING,” it’s tough not to have a smile on your face. 

Music credits:
Festival Wrap video: Big scary – The Opposite of Us.
‘Road trip to Berry’ video: The Tallest Man On Earth – Love Is All.

Illustration by Paste Studios

February 21, 2017


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