The Thundamentals approached us with a concept which was as simple as it was pure: ‘Take your Fist and make a Peace Sign with it’. Their track ‘Got Love’ from their ARIA award nominated album ‘So You Can Remember’ was the canvas for the Music Video. They wanted to make a film clip to honour (and promote) world peace, so the grass roots concept was to collect as many people as possible and take their fists and make a peace sign with it – also illustrating the hook / chorus of the track simultaneously.
Shot on RED EPIC and utilising a full Steadicam rig, we went through the streets of Sydney shooting verse after verse of Jeswon, Tuka and Solo from Horrorshow. This is the second time we have worked with the Aussie Hip Hop lords, The Thundamentals after having shot a studio track for Home in your Head ft. Mataya – another track from So You Can Remember at Def Wolf Studios in Sydney earlier this year.
August 29, 2016