Sticky Chai branding design

Paste Studios / Sticky Chai branding design

Sticky Chai branding design

Sticky Chai is a honey infused wet mix chai that is better than any chai you’ve had before. Go to any cafe in inner west Sydney and sticky chai will be sitting on the shelves wrapped in paste studios packaging design. The branding design was applied on top of a previously existing logo. The kit consisted of Chai labels for jars, pouches, website and a set of images for social media and the website.

Layout of Sticky Chai Design work including 1kg, 500g, and Sample Pouches, Jars, Stickers, and Business Cards.
Sticky Chai is handmade by a couple of tea-lovin’ dudes who like to pass the time crafting delights from scratch in the kitchen. The company was started in July 2012, and they approached us for a branding excersise in May 2013. The brief required an entire package redesign, which included ‘pouches’ and ‘jars’ of chai, photography set for the products and website, business cards and internal branding collateral, and an entire online store with e-commerce capabilities. Check out their website with all of our work here:

Illustration by Paste Studios
Sticky Chai:


August 26, 2016


Graphic Design