Rock Your Baby – All Tomorrow’s Parties

Paste Studios / Rock Your Baby – All Tomorrow’s Parties

Rock Your Baby – All Tomorrow’s Parties

Paste Studios teamed up with our pals at Rock Your Baby once again to shoot their US Summer ’17/18 Collection. “All Tomorrow’s Parties” channelled a Mad Hatter vibe and we were more than excited to film a massive food fight!

We really wanted to capture the brand’s cheeky and slightly mischievous personality so we let the kids run wild. The key to getting this cheekiness on camera was using as many props as possible to ignite movement, action and all-round fun times. Piñatas were smashed, balloons were popped and food was thrown to create a feeling of absolute chaos.

It’s always really fun working with Rock Your Baby because we get to step back to our childhood for a little bit and just have fun with all the kids. But this shoot was particularly awesome because we got to film at the amazing Sydney Prop Co. Not only is it a fantastic space but we had access to some beautiful props that really set the scene and brought this Mad Hatter vision to life. Once again, we’ve got to give a huge shoutout to all the amazing kids we get to work with on these shoots. They are the most professional bunch and we love getting to spend the day with these little ones.

Illustration by Paste Studios

November 7, 2017


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