Alison Detheleme approached Paste Studios with a product photography and branding brief for her new bespoke handmade custom jewellery company based in Redfern, Sydney Australia. Her work has a ‘dark’ undertone to it and it was important to incorporate this into her imagery and extended branding.
Her logo was designed by a designer and long time friend in London and that was the extent of the existing branding kit that we were able to work with.
We chose a 25% grey backdrop for the product photography / photo shoot to keep the jewellery looking dark and in tone with her visual aesthetic.
The product photography was also executed on a male and female model to demonstrate the unisex versatility of the product.
See the e-commerce website and buy Alison Detheleme’s beautiful products here.
September 14, 2016